It does not take much strength to do things, but it requires a great deal of strength to decide what to do.
Choosing is harder than doing. Once a task is clear, effort mostly takes care of itself: you can push through the hours, answer the emails, and carry the boxes. Deciding what deserves those hours is different. It means weighing priorities, accepting that every yes closes off other options, and living with the chance of being wrong. That takes a steadier, less visible kind of strength.
The idea fits Elbert Hubbard's world, the American self-reliance tradition of Emerson and the Arts and Crafts ideal of purposeful work, which he promoted through his Roycroft community. In that outlook, character shows less in how busy you are than in whether your labor is aimed at something you have thought through. It also echoes the old notion of practical wisdom, knowing which action fits the moment. The line is widely credited to Hubbard, though I can't point to its original source.
Today, someone with an overflowing to-do list might spend ten quiet minutes on Sunday evening choosing the one thing that would make the week worthwhile, and deliberately leave the rest undone. That choice is harder than working late, and it matters more.